For your website to rank higher in the SERPs, you need to ensure that your website is optimized for search engines – from the keywords you use to the technical setup of your online store and whether your online store is mobile-friendly, everything has a huge impact. on SEO optimization. You can’t run a business without customers, which is where eCommerce marketing comes into play.
The purpose here is to promote your online store, increase traffic, convert visitors into paying customers and retain those customers for the long term. When it comes to e-commerce marketing, there are many different tactics you can implement. But whichever one you pick, you’ll almost probably need to modify it to suit the particular requirements of your company. You can use various ERP products and integrative tools to speed up the process because they will place all the necessary data right in front of you or you can make this job easier for you by hiring eCommerce SEO Services.
From a more practical perspective, here are 4 areas to consider when setting up an e-commerce SEO strategy:
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Content
Optimize your content using the search terms you want to be found for: including your URL, H1 header, content, meta description, and meta title.
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Technical settings
Optimize the technical part of your online store: such as HTTPS, mobile friendliness, page speed, indexing, XML sitemap (this is the index for Google), etc.
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User experience
Google uses user statistics to determine which pages rank in their search engine and what order. These include time on page, bounce rate, conversion rate, load time, etc. Ultimately, they want to know: can users find what they’re looking for? Are you a reliable source of information?
Proving it to Google can mean ranking on the first page of search results. And with 75% of people never looking for an answer past page 1, this can add a lot of value.
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Link building
You need to think about which internal links (from your site) and external links (from other sources) you link to. You also need to keep track of other sources that link to you for authority. Choosing the right sources or sourcing for another organization can help increase your credibility and brand reputation.
What are the benefits of SEO for e-commerce?
Setting up an SEO strategy for e-commerce brings countless benefits. Here are the 2 main benefits of SEO for e-commerce:
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Improving the user experience
One of the key Google ranking factors is to provide users with a good user experience. If your website targets the right keywords for your target audience and answers questions that website visitors may have, then Google sees this as a positive experience and your ranking will increase as a result. However, if users click on your website and immediately click away, Google will consider this a negative experience and hurt your ranking.
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Increasing brand awareness
You can optimize your e-shop without the cost of marketing advertising by hiring an eCommerce SEO Agency. If you’re optimizing your SEO ranking, why not try to focus on getting your website into Google’s answer box? Being in the Google answer box can result in more clicks, more website traffic, and more brand awareness.
Conclusion
Ecommerce SEO helps your online store get more traffic, which in turn expands your brand’s reach. Once a user lands on your site organically, you can retarget them later with paid retargeting campaigns. SEO remarketing is a highly effective practice.
