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Importance of Video Production in Business

by stephensmith
video production in sydney

Over the last year, the percentage of businesses that use video has increased from 63% to 81%. Video production has become an important tool for marketing your business. Most companies have taken advantage of the broad network of social media channels, to increase sales and generate leads. This is to be expected since online platforms are increasingly becoming the primary interaction point for most consumers. Among the strategies involved in this is the use of video production in Sydney for marketing your brand.

For quite a while now, video has been an integral part of branding and advertising. The difference is with the explosive amount of content being produced worldwide. 79% of marketers are still not using a video plan to build a video strategy, while 99% of those who use video are planning to use it more. There is no strategy like video marketing to ensure your target audience knows who you are and why you are the best at your job. All you need to have is a reliable video marketing and corporate video production company that can help you enhance your online presence, drive enormous amounts of traffic to your page and amplify your conversion rate.

Well, there are an endless number of benefits of having a video marketing strategy- the idea is not new by the rate at which people are consuming videos is rising daily. What has changed is how important video has become on every platform and channel. There might be some hesitation at first at the beginning but video marketing for small businesses whether corporate or retail is proven to be effective!

What is Video Marketing?

Video marketing is the integration of video into your marketing campaigns and strategy. To simply put, it is the most effective way to increase visual appeal by using informative, proactive, and easy-to-understand videos to advance brand promotions and engage with customers.

Why Video Production Should be Implemented?

If an image is worth a thousand words, then a video is definitely worth so much more. Long before you ever hear or read the media source, images are the first line of communication in most instances. And when these sensory aspects are combined into a video, complete visual communication takes place. So, why video production? Explore the following reasons:

  • Allows you to communicate your brand to your customers! For brands who want to excel, ignoring video marketing is no longer an option as the online audience is spending an average of 19 hours a week watching videos online. When compared to other forms of content, video content attracts the most audience. They are great at engaging with people and helping them to know your company helping to boost your brand rapidly. So if you want to build brand recognition, high-quality video production allows you to engage with customers. From commercial promotional videos to social media video content, customized solutions will take your brand to the next level.

  • Contributes to your sale directly: Studies show that 74% of users who watched a video about a product bought it later. So visual presentation of how a product works can be a great motivator to prospective customers. This has a direct correlation to conversions and sales for your business. The success of the video is not even that surprising when you think about it. The most powerful way to increase the credibility of a product is by increasing vision. For instance, having a product video on your landing page has actually been projected to affect conversions positively.

  • Encourages social shares and increases visibility on social channels: Even though video production is not yet the easiest nor cheapest task, it pays off big time. The platforms like YouTube and TikTok have always been about video. Platforms like Instagram and Facebook are now focusing more on videos.
  • Keeps you on the top of search results: The top ranking on search engine results pages comes from good content. More than 83% of video marketers say that when they add video it increases page quality and the time visitors spend on the page. This is one of the viable ways of ensuring that your site ranks on search engines by increasing the time spent by the visitors. Good video production provides just that. However, for it to yield results the content needs to be captivating and informative, so users are likely to watch to the end. This long exposure, therefore, builds trust and signals that you have quality content which is good for search engines. Plus, if the video is embedded on your website, you will appear first on Google.

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