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How to Attract More Visitors to Your Website

by Simon_101
motion graphics company

It’s no secret that the most important part of any website is content. If you don’t have quality content, then visitors aren’t going to hang around. It doesn’t matter how elegant your design is, what matters is what people are coming for and whether it delivers exactly what they need. This article aims to help you attract good levels. 

1. SEO

SEO is the process of making your website visible to search engines so that it appears when people are looking for topics related to your website, this ensures that you attract visitors who are genuinely interested in what you have to offer. It’s also important to do some research into keywords and figure out which ones generate the most traffic within your website. 

2. Social Media Platforms 

The rise of social media platforms such as Facebook and Twitter has meant that more people than ever before are using the internet to talk about stuff, whether it’s books they’ve read or places they’ve visited, you can tap into this free traffic by simply making an account and joining in with the conversation. The best part about many social media platforms is that you can use them to promote your own website or blog for free. This helps attract visitors driven by the desire to seek out new things rather than those who are already interested in what you have to offer. 

3. Email Marketing

Email marketing involves emailing your contact list with information about your website, whether it’s a new blog post or an upcoming promotion. This type of marketing is one of the most effective as those who receive your emails are interested in what you have to say and they trust you. So it doesn’t come across as spam. Great email marketers send out regular emails which keep people coming back for more. And understand that it’s important to offer something of value rather than blatantly try and sell something. 

4. Promotions

Promoting your website through other places online is a great way to attract visitors; you can do this by commenting on blog posts or participating in forums. Not only does this drive traffic but it’s also a way for you to get your name out there. It’s also important to remember that not everybody is going to be interested in what you have to say, so make comments relevant, avoid spamming other peoples work and don’t bombard people with links.

5. Social Bookmarking

There are many bookmarking sites available that allow members to vote on other peoples work, the more you vote on work which is similar to your own, the better chance you have of being recommended by others and attracting new visitors. The best thing about bookmarking sites is that they allow members to find your website even if they don’t know exactly what it’s about. So simply typing a few of your most popular keywords will often bring up your website as a number one result.

6. Content Marketing

Content marketing is the process of acquiring links to your website by offering other websites content which is related to what they do. This works best if you offer complete articles rather than fragments and make sure that you don’t copy somebody’s work or break copyright laws. The aim of content marketing is to build up a library of content which attracts people to your website each time you publish something new. 

7. Motion Graphics 

Motion graphics aren’t only a lot of fun, but they’re also a great way to attract new visitors. You can make high-quality videos without having any previous experience and offer them for free on your website or blog. You can drive traffic through search engine results, social media channels and video sites such as YouTube. Motion graphics can be considered as one of the best ways or the latest ways to attract website visitors. This gives your website a different look. This can be a source of engagement to your audience.

If you think it’s hard to do it on your own then you can always go for any motion graphics company. Motion graphics designers can create custom graphics tailored to your industry or niche.

8. Inbound Marketing

Inbound marketing is a form of internet marketing where the main aim is to drive targeted traffic to your website. The whole idea behind it is that you create content that adds value for people, this could be by offering free tips or guides which show visitors how they can solve a problem. Inbound marketing means that people are likely to share your content with others, so you can use social media or your email list to promote it.

9. Pay Per Click (PPC) 

PPC is a method of advertising which involves paying for each click to your website, there are many PPC platforms available such as Google Adwords and Facebook Ads which you can use to promote your business. The best thing about PPC is that it’s instant so you can get results straight away, however, the downside of this is that you only pay for the visitors who actually go to your website.

10. Podcasting 

Podcasting involves creating audio podcasts which you offer as a free download from your website, it’s a great way of getting people to return to your site and there are many popular podcasts out there with thousands of listeners per episode. You can use podcasting to share interviews, expand your knowledge and give tips about your field of work.

11. SlideShare 

SlideShare allows you to create presentations that you offer for free on this content-sharing site, people can then log in and leave comments or questions underneath each slide so it’s a good way of generating discussions. You can create new presentations on a regular basis to keep people coming back to your website.

Conclusion

These are just a few of the methods that we use here at The Internet Marketing Institute to drive traffic and increase our social media following. Remember that it takes time for your website to rank highly in search engines so you need to be patient when using these techniques. Also, focus on one method at a time and don’t expect immediate results! 

 

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